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Spreading peace through art & fashion

Art, whether in any medium, is a way to re-imagine the world, build bridges, and promote communication in order to develop compassion, make friends, and express feelings. It is one of the reasons why cultural exchange through art, fashion and cuisine is so vital to promoting peace between countries.

As far as Pakistani fashion is concerned, there is only one term that can really sum up it: diverse Whether it’s formal, fashionable pret wear or conventional bridals, we find a variety that can’t be found anywhere but here. Pakistani designers have proven their mettle in recent years by bringing to the front such unique and exceptional designs, spoiling us with choice. We dabble in different arts and learn new methods to add value to their offerings, which is why our fashion industry never has a dull moment.

Recently, ‘Lifestyle Geneva’ returned with its third season and commemorated the International Peace Day. Through fashion and art, the show brought together distinguished audience including ambassadors from 36 countries and a multi-cultural audience of to celebrate the message of peace.

‘Lifestyle Geneva’ was a proud moment for Pakistani fashion forming part of the International Peace Day conference hosted by Robert F. Blum, President and Founder of Cercle Diplomatique Genve. Riwayat worked in partnership with the Swiss Pakistan Society to host a fashion show and a series of cultural art performances with international artists with more than 500 people in attendance.

On the ramp Pakistan’s top designers including Maheen Khan, Aisha Imran, Moazzam Abassi and Hamna Amir showcased their latest collections along with celebrity Javeria Saud with her new season collection Jannat Javeria., Head Stylist Saima Kiran managed hair and makeup of 20 London-based models who travelled especially to participate in the show and Shahid Malik was responsible for photography.

Adnan Ansari, founder and Creative Director for Riwayat said, “Year after year, Geneva Lifestyle is drawing together an international audience, creating unity and appreciation through fashion and art. We are proud and honoured to have been able to bring together so many nationalities to share our interpretation of peace as part of International Peace Day.”

— A. Jafri

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