Along with Indian content it’s TVCs are banned as well by PEMRA.
Due to ongoing tension between Pakistan and India over Kashmir issue, PEMRA has banned all TV ads produced by India. After banning all Indian content, Pakistan banned all TV commercials featuring Indian talent. PEMRA posted an official notice of prohibition of TVCs produced in India.
According to PEMRA’s latest statement,
“In the wake of recent escalation in tension between the two neighbouring countries on Kashmir issue, Government of Pakistan has announced to celebrate Independence Day on August 14, 2019 as ‘Kashmir Solidarity Day’, however at the same time, advertisements produces in India carrying Indian actors/characters/talent are being aired on Pakistani media, negating the state policy,” says PEMRA in the latest statement.”
It also included names of multinational brands which are going to get banned on Pakistani TV with immediate effect. It includes: Dettol soap, Sunsilk shampoo, Surf Excel powder etc.
“Moreover, ban on airing of aforementioned advertisements shall remain in field till the time such advertisements are replaced by the advertisements produced in Pakistan, carrying Pakistani actors/characters/talent are duly approved by PEMRA through Pakistan Advertisement Society (PAS).”
All the Indian talent has been banned by PEMRA. The notice issued by PEMRA stated that since Pakistan had decided to celebrate its Independence Day on August 14, 2019 as ‘Kashmir Solidarity Day at the same time advertisements produced in India carrying Indian actors/characters/talent being aired on Pakistani TV screens aggravated the masses.